breathes life into rich, luxurious fabrics and intricate detailing

Traditionally meaning ‘life’, VIDA the brand was inspired by the vitality and energy that embodies the vibrance of new life. A trend setting brand for haute couture and diffusion, this unique bridal line ­­­­encompasses Indian bridals, semi – bridals and fusion wear for men and women.

Hoisted by designer duo, John and Hetashree, VIDA breathes life into rich, luxurious fabrics, and intricate detailing. With each new line, the well fitted duo is known to experiment with vibrant colours, daring cuts and lavish fabrics to bring together the perfect amalgamation of exuberant bridal haute couture.